Update: NBC Mailing Campaign #EATTHERUDE
For those of you unaware, we have 1 week to convince NBC to keep Hannibal on for a second season. In this time we are choosing to inundate NBC’s NY office with business cards to let them know we mean business, Fannibal style.
Even if you aren’t able to send a business card in the mail, you can still create one in time for the show this Thursday. That’s right. We’re combining the mailing campaign with a Twitter campaign in order to get #EATTHERUDE trending on Twitter.
This is something that everyone can be involved in, no matter where they live.
WHY IS THIS SO IMPORTANT?
It is really important that our views are counted, even if you aren’t one of the lucky 25,000 in the US to be included in the Nielsen ratings.
Having Hannibal related tags trend on Twitter while the show airs gives networks like NBC more concrete data on exactly how many of us are watching. Trust me, they will be paying close attention to this.
WHAT DO WE NEED TO DO?
1. Show yourself
Take a photo of yourself with your business card/s
ready for tweeting just before the show this Thursday. For those outside the US it is especially important to get on board at the time of US broadcast. The plan is to tweet our pics, along with the hashtag #EATTHERUDE in order to trend worldwide during the episode!
2. One hashtag to rule them all
#EATTHERUDE is this week’s hashtag - tagging #Hannibal won’t result in trending. As Twitter puts it: “Twitter Trends are automatically generated by an algorithm that attempts to identify topics that are being talked about more right now than they were previously. The Trends list is designed to help people discover the ‘most breaking’ breaking news from across the world, in real-time.”
If we keep tagging #Hannibal each week (or any other common word) we will to keep topping ourselves in order to compete. This is why we need a different hashtag each time :)
ALSO NOTE: #EATTHERUDE must be the only hashtag present in each tweet - otherwise it simply isn’t counted. For reals.
3. No points for early check-in
Please make sure you are online at the right time, in order to make the biggest impact. We want to appear on the scene out of nowhere and take twitter by surprise! I suggest starting no earlier than 1 hour before Hannibal airs, continuing through until the show finishes.
4. Show your love
These are some of the most important accounts you can tweet during the episode
Official NBC - @nbc
Official NBC Hannibal - @NBCHannibal
Bryan Fuller - Creator @BryanFuller
Martha De Laurentiis - Exec Producer @neoprod
Dino De Laurentiis Co - Production Company @DeLaurentiisCo
David A Slade - Director @DAVID_A_SLADE
Thanks again Fannibals for all the support. Keep the business cards rolling in and let’s get #EATTHERUDE trending this week!
If anyone has any questions please get in touch, if I don’t respond right away, it’s because I’m in Australia and it’s a miracle I’m still alive. Drop bears and everything ;)
P.S. You can find me on twitter here - _Destati_
For those outside the US, or those unable to be online at the time the show airs, you can use tweetdeck to schedule tweets (tutorial of how that works here) that will post for you while you’re offline! Please consider using this option if you’re unable to tweet while the show airs.